Nielsen reveals biggest ad-spenders of 2018 February 13, 2019 Tweet Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data. Asia growth booms lifting ad spend up by 15 per cent in Q2 Richard Basil-Jones, managing director, Nielsen Media Asia Pacific said that the Q2 ad spend showed a robust 15 per cent lift over Q2 2009, and a 17 per cent lift in the first half of 2010 over the same period the previous year. Why it matters: Insights like Nielsen’s can help understand the fragmented media landscape, as well as how the myriad of available options shapes consumers’ behavior while forcing … Ad spending by the top 10 advertisers was down almost 6 percent to $7.7 billion, versus the same period a year ago, per the Nielsen data. NEW YORK Ad spending was down less than 1 percent for the first nine months of 2008, according to a just released tally by Nielsen Monitor-Plus. What: Nielsen has published its quarterly report of overall media usage across linear and digital platforms, and across ages and ethnicities. Nielsen’s findings lend new evidence in the debate over print advertising’s decline. Little Black Book, Advertising spend from entertainment, transport, travel and telecoms drops by more than £39 million as Covid-19 hits the UK